FOCUS : SWAYING OPINION

OR INFLUENCING A DECISION.

THE ORIGIN OF THE WORD 'LOBBYIST' WAS COINED TO DESCRIBE PEOPLE WHOSE ROLE IT WAS TO INFLUENCE GOVERNMENT. THE ENTRANCE TO MAJOR BUILDINGS IS CALLED A LOBBY.AND THESE PEOPLE WOULD [AND STILL DO] WAIT AROUND IN THE LOBBY TO MEET [INFORMALLY] WITH MEMBERS OF PARLIAMENT TO TRY TO INFLUENCE THE DIRECTION THEY WILL VOTE ON A PIECE OF LEGISLATION OR WHATHAVEYOU.

YOU CAN BE SURE THAT THEIR ABILITY TO USE PERSUASIVE LANGUAGE IS EXCELLENT AND THEY GET PAID WELL FOR THIS SKILL.