FOCUS : THE BLOG POST AND CORPORATE WRITING
THE LANGUAGE OF PRECISION / SPIN / EMPHASISING THE POSITIVE AL ROLLED INTO ONE. THE ARE PLENTY OF STORIES / ANECDOTES ABOUT ABOUT PEOPLE WHO HAVE LOST THEIR JOBS BECAUSE OF WHAT THEY HAVE WRITTEN ON THE INTERWEB . . . .
AND - IF YOU ARE WRITING SOMETHING FOR THE COMPANY ABOUT THE COMPANY THAT THE PUBLIC WILL READ [AKA THE PRESS] THEN ASK YOURSELF THIS - - - WHO IS GOING TO PROOF READ / CHECK IT? IF NO ONE IS THEN YOU BETTER MAKE SURE YOU PROOF READ IT!!!!!!!!!!!!!!!
AND FROM THE WORKBOOK
