A SET OF RESOURCES AND SESSION MATERIALS FOR THE FOR ENGLISH LANGUAGE STUDENTS IN LEVEL 11 AND LEVEL 12 CLASSES AT VENTSPILS 2. VIDUSSKOLA [UPPER SCHOOL]. THE FOCUS IS BUSINESS & COMMERCIAL ENGLISH : FROM B1+ THROUGH TO B2+ [DRIFTING INTO C1].
BP2 + U01 MARKET RESEARCH
FOCUS : QUESTIONS AND KNOWING HOW TO USE THEM
THE DAYS OF GUT-FEEL AND GOING-ON-INSTINCT ARE LARGELY LONG GONE. THESE DAYS EVERY BUSINESS DECISION HAS TO BE FOUNDED 'PON SOME SOLID BASIS AND BE DEFENDABLE WITH INFORMATION.
FAMOUS SONG FROM THE 'KING AND I'
WE JOIN PROFESSOR SNAPE AND LOOK INTO THE DARK ARTS OF . . . . .
MARKET RESEARCH IS THE TOOL BUSINESSES USE TO UNDERPIN THE DECISIONS THAT THEY MAKE. IN BUSINESS, ALL DECISIONS HAVE TO BE JUSTIFIABLE AT SOME POINT - USUALLY BECAUSE LARGE AMOUNTS OF MONEY ARE INVOLVED IN THE OUTCOME OF THE DECISION - THAT MONEY MAY BE THE BUSINESS'S, IT MAY BE THE BANK'S [USUALLY IN THE FORM OF SOME LOAN OR OVERDRAFT FACILITY] OR FROM INVESTORS [WHO BELIEVE ENOUGH IN WHAT THE BUSINESS SAYS TO PUT THEIR MONEY INTO IT].
